Brand Orientation and Market Orientation †MyAssignmenthelp.com

Question: Discuss about the Brand Orientation and Market Orientation. Answer: Introduction: Lorna Jane is a brand that has been established in the year 1990 and this is the clothing retailer and manufacturer of active wears that are innovative in nature in order to meet the rising demands of the customers in the competitive market. The respective brand is particularly for the sports minded active as well as health conscious women. The current strategic market of Lorna Jane is that in the recent years it has reported sales as well as revenues of more than $195,360,000 in all over Australia (Lorna Jane, 2015). The particular brand is trying to expand recently to other countries as well. In order to contribute to the success of Lorna Jane, the company is commencing program of expansion internationally and they are now operating in more than 200 countries along with retail stores in US, Singapore and other stores as well. Lorna Jane has competition in the market as there are other new companies that are trying to attract strong customer base but it is not possible as Lorna Jane is providing the best kind of services to their target customers. Proper SWOT analysis will be conducted in order to analyze the external and internal threats and strengths of the company. Lorna Jane is a brand wherein the main priority of the brand is providing the customers a proper satisfaction by providing quality products to them. The main value of the respective brand Lorna Jane is to manufacture, design as well as sell the brands that are quality active wear and the brand endorsements are done by the celebrities. The main aim and concept of Lorna Jane brand is women empowerment and through this concept they want to expand their brand in other countries in the future as well. The particular brand mainly deals with sporty clothes that will be comfortable for the health conscious as well as fit women who are stylish in their approach as well (Yan Xin et al., 2014). Core values of brand Lorna Jane The core values of the brand Lorna Jane is to properly manufacture design as well as sell active wears those are of high quality and their main aim is to understand that there is no such impact on the environment of the products that are manufactured by them (Keller, 2016). The main aim of Lorna Jane brand is to sell products that are sustainable for the entire environment. The companies follow sustainable as well as ethical practices throughout the supply chain of the entire business. The other core values of Lorna Jane are to create a positive relationship with the employees as well as suppliers in the workplace and this helps the company in providing value to the customers. There are different elements of brand Lorna Jane wherein the mantra of the particular brand has to be identified along with image of the brand as this will help in understanding the brand identity concept as well. The elements of the brand have to be meaningful in nature as it should enable the customers to understand the meaning of the character of the brand that the company wants to portray (Rubio, Oubina Villasenor, 2014). Mantra of the brand Lorna Jane is Move, Nourish Believe There are three different sectors of the brand Loran Jane that are as follows: Emotional- wherein it focuses on the empowerment of women Descriptive- wherein it describes and focuses on athletic women Function- wherein it focuses on the active lifestyle of women (Seri?, Gil-Saura Ruiz-Molina, 2014) The focus that has been given on the empowerment is this will help in motivating the women customers in order to make them lead a lifestyle that is active in nature. Similarly, the athletic focuses on the customers who are strong, successful, disciplined as well as resilient. Lastly, active lifestyle focuses on the products of Lorna Jane as this will focus on stylish as well as active sportswear clothes (Huang Sarigollu, 2014). The logo of the brand Lorna Jane that indicates the following meaning: Move bodies every day Nourish from inside and out Believing in themselves Personality of brand The personality of the brand Lorna Jane helps in understanding that this brand focuses on providing strength to the women as this encourages empowerment of women, disciplined, resilient and successful individuals (Rossolatos, 2014). The particular brand Lorna Jane introduces trendy, stylish, athletic, and fashionable as well as empowerment of women in the society. The main mission of the brand is to empower each and every woman to lead her best life through wearing active sportswear and with the help of daily practice of MOVE, NOURISH AND BELIEVE (Buil, Chernatony Martnez, 2013). The brand communication helps in analyzing the combination of different activities that will help in influencing the behavior of the customers in the competitive market according to the different opinions of the company and the different products that are sold by them as well (Severi Ling, 2013). Lorna Jane is the brand that helps in promoting brand communication by informing the customers about the different innovations and the features of their products that are sold in the market (Su Tong, 2015). The communication of brand is essential for the internal customers as well as this will help in focusing on the communication of different information related to sales and revenues of the respective company (Sasmita Mohd Suki, 2015). A strong brand name is essential to be provided by the companies as this helps in attracting customers in the competitive market and helps in making the customers aware about the brand as well (Hutter et al., 2013). The brand name that is used by Lorna Jane is unique from other competitors in the market and the three dots that indicates move, nourish and believe helps in understanding that this logo with help in attracting large group of customers in the target market and this logo will help the customers in remembering about the company as well as the brand (Jillapalli Jillapalli, 2014). The main aim of the brand Lorna Jane is the empowerment of women in the society and this will help in marketing their active sportswear in the market as well (Mizik, 2014). The brand communication for the focal brand Lorna Jane is of good standard as the particular brand has segmented their market according to the geographic location and along with the behavior of customers (Kapferer, 2017). The main target market of Lorna Jane is the customers who are of age group of 25-45 years of age and the main communication method of the particular brand is empowerment of women and to help them lead an active life as well (Urde, Baumgarth Merrilees, 2013). Secondary brand associations The secondary brand association is leveraged by the different companies in order to build proper brand equity in the market (Choi, 2014). There are different sources of secondary brand association that includes place, people, things as well as other brands who are the competitors of the respective brand. The people of the respective brand are the employees as well as the endorsers. The secondary brand associations include the extension of the brand as well in different parts of the world along with understanding the ambassador of the brand (Ho et al., 2015). From the above diagram, it can be analyzed that the secondary brand association of Lorna Jane is that the particular brand is expanding their business in different countries and this helps in analyzing the countries wherein they want to expand their business and this will help the company in deciding on the endorsers as well. The employees and the endorsers have to be properly classified by the business owners as well as other marketing department employees in order to understand their nature of competitors (Wong Wickham, 2015). Ambassador of Lorna Jane Brand Kayla Itsines is the brand ambassador of the brand Lorna Jane and she is an Australian author, trainer as well as entrepreneur. She has got the idea of starting the business of active sportswear as she felt that the empowerment of women is a different idea and this can help them in increasing the business in different parts of the world as well. The main motive of the brand Lorna Jane was to help the women who are health conscious in nature as well as those who are fitness freaks as well. The brand Lorna Jane is expanding their market in different parts of the world as well as there is now extending the brand in their other products related to health care as well as other products in different gyms as well as stores of health food chains. The brand Lorna Jane is expanding their business in preparation of active living rooms as well. Lorna Jane is performing extremely well in the department of apparels for the empowerment of women as well as for the woman customers who are in demand for active living as well in different parts of the world. The brand Lorna Jane is positioned with proper philosophy of active living that is supported by the daily practice of Move, Nourish and Believe. The ethos of the brand Lorna Jane helps in encouraging the sense of empowerment along with strong bond with the customers emotionally. The brand ambassador of the brand Lorna Jane was herself an author and trainer and she started this particular brand for empowerment of women in the entire world. The target customers of the particular brand are the female who are fashion minded and who are active consumers as well. The Lorna Jane positions itself in such a way that it has attracted to large customers as well and this will help in being a competition to other brands such as Nike, Adidas as well. The brand Lorna Jane manufactures, designs as well as sells retail active wear products that includes sports bras, Tops, Tanks, Pants, Accessories, Shorts, Jackets, Hoddies, Grift cards and shoes. Analysis of competitors of Lorna Jane The brand Lorna Jane is positioned in the mainstream market in the upper section. The competition is being derived from brands of sportswear both globally as well as other national brands that are smaller in nature. The perceptual map analysis of the market of Lorna Jane is positioned along with the other key competitors that are measured by quality of brand as well as point of price as well. Segmentation of customers Geographic This helps in understanding where the customers are located of Lorna Jane. The geographic location of Lorna Jane helps in analyzing the different other companies that are based on ecommerce and this will help them in understanding the competition in the business Demographic The demographics of the brand Lorna Jane is categorized as follows: Female customers- 25-45 years of age The target customers are both high and middle class income group individuals The particular brand offers products that are physically active e and the range starts from XXS to XL Pyschographic The pyschographic of the brand Lorna Jane is categorized as follows: For the customers who are health and brand conscious For the customers who seeks proper and good quality of clothes For empowering the women customers and making them confident in their approaches as well SWOT analysis of Lorna Jane There are many strengths of the brand Lorna Jane wherein there are little strength that is as follows: The respective organization has managed in order to establish a strong brand for their company The management of the company has developed a proper inspiring brand image in the entire competitive market The respective organization managed to convince different women for their different products as this helped them in empowerment of the women Proper introduction of the sales has helped in increasing the sales and revenues of the product of the company The respective brand and the company has strong supply chain that helps the company in faster delivery of the goods and services in the market The other major strength of the company is that it sells products of the sportswear categories that are major choice of the customers in the competitive market The company must properly communicate the information of the product to the customers who are potential in nature (Brexendorf, Bayus Keller, 2015) Weaknesses The company has a low awareness about the brand against the entire world Another main weakness of the company is that it offers the clothing mainly for the women The company is not able to enjoy the sales of the sportswear clothes for men The organization uses low budget with regard to advertisements that are shown in TV The other weakness for low desire of the product from different target customers Opportunities There are different markets in Australia that sells sportswear for men in the market This is a perfect opportunity for Lorna Jane in order to develop products in the untapped potential of the competitive market The opportunities has to be properly utilized by the company in order to gain huge customer base Threats The major threat from the different firms that are new in the market wherein most of them uses technology that are modern in nature The other major threat that is faced by the company is that there are different men who are associated with the owner of the business and this implies that the company cannot excel in the production and manufacture of the clothes in the competitive market The other threat that is faced by the Lorna Brand that it is a premium brand and the customers in the market can migrate to the other brands that are lower in cost and they are cost effective as well The cost of manufacturing as well as quality of product may degrade in comparison to other competitors in the market The brand equity is defined as the commercial value that helps in deriving from the perception of the customers of the brand name of a particular service or product rather than the service or product itself. Lorna Jane can expand the business with the help of ecommerce and this will help them in gaining proper brand equity and competitive advantage as well. Proper active as well as healthy will be trendy always and this will help them in targeting communication campaigns as this will help in developing brand ideologies and improve the corporate social responsibility as well. Conclusion Therefore, it can be inferred that Lorna Jane must try to expand the business in different sectors of the world as this will help them in gaining proper competitive advantage in the competitive market. The main motto of Lorna Jane is to stay healthy and active and this is enhanced by them by developing different ideologies that helps in enhancing the awareness of the campaigns and engage in the improvement of the CSR. References Brexendorf, T. O., Bayus, B., Keller, K. L. (2015). Understanding the interplay between brand and innovation management: findings and future research directions.Journal of the Academy of Marketing Science,43(5), 548-557. Buil, I., De Chernatony, L., Martnez, E. (2013). Examining the role of advertising and sales promotions in brand equity creation.Journal of Business Research,66(1), 115-122. Choi, T. M. (2014).Fashion Branding and Consumer Behaviors. Springer New York. Ho, C. H., Chiu, K. H., Chen, H., Papazafeiropoulou, A. (2015). Can internet blogs be used as an effective advertising tool? The role of product blog type and brand awareness.Journal of Enterprise Information Management,28(3), 346-362. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Hutter, K., Hautz, J., Dennhardt, S., Fller, J. (2013). The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook.Journal of Product Brand Management,22(5/6), 342-351. Jillapalli, R. K., Jillapalli, R. (2014). Do professors have customer-based brand equity?.Journal of Marketing for Higher Education,24(1), 22-40. Kapferer, J. N. (2017). Managing luxury brands. InAdvances in Luxury Brand Management(pp. 235-249). Palgrave Macmillan, Cham. Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities.AMS review,6(1-2), 1-16. Lorna Jane. 2015. Lorna Jane Active Facebook. https://www.facebook.com/lornajane.active. Mizik, N. (2014, December). Assessing the total financial performance impact of brand equity with limited time-series data. American Marketing Association. Rossolatos, G. (2014).Brand equity planning with structuralist rhetorical semiotics. kassel university press GmbH. Rubio, N., Oubia, J., Villaseor, N. (2014). Brand awarenessBrand quality inference and consumers risk perception in store brands of food products.Food quality and preference,32, 289-298. Sasmita, J., Mohd Suki, N. (2015). Young consumers insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image.International Journal of Retail Distribution Management,43(3), 276-292. eri?, M., Gil-Saura, I., Ruiz-Molina, M. E. (2014). How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry.International Journal of Hospitality Management,39, 144-156. Severi, E., Ling, K. C. (2013). The mediating effects of brand association, brand loyalty, brand image and perceived quality on brand equity.Asian Social Science,9(3), 125. Su, J., Tong, X. (2015). Brand personality and brand equity: evidence from the sportswear industry.Journal of Product Brand Management,24(2), 124-133. Urde, M., Baumgarth, C., Merrilees, B. (2013). Brand orientation and market orientationFrom alternatives to synergy.Journal of Business Research,66(1), 13-20. Wong, T., Wickham, M. (2015). An examination of Marriott's entry into the Chinese hospitality industry: A Brand Equity perspective.Tourism Management,48, 439-454. Yan Xin, J., Ramayah, T., Soto-Acosta, P., Popa, S., Ai Ping, T. (2014). Analyzing the use of Web 2.0 for brand awareness and competitive advantage: An empirical study in the Malaysian hospitability industry.Information Systems Management,31(2), 96-103.

What Absolutely Everyone Is Saying About Persuasive Essay 5 Paragraph Samples and What You Have to Do

What Absolutely Everyone Is Saying About Persuasive Essay 5 Paragraph Samples and What You Have to Do Writing a college essay can arrive in various forms and styles based on your taste. At most universities libraries there are insufficient books for each and every student taking a class. If you don't have an idea how an excellent five-paragraph essay needs to be formatted, please have a peek at unique examples posted online at no cost. There are a lot of persuasive essay examples college students are able to make use of online. When you compose any sort of essay, you will need to collect facts to support the topic. When you compose any sort of essay, you introduce the major subject of the essay in your very first paragraph. How do you begin a persuasive essay. The 5 paragraph essay is regarded as the typical essay writing assignment. It might be possible to compose a persuasive essay about the should feed all the hungry children on the planet, but nevertheless, it wouldn' t be a particularly intriguing essay because no sensible person would declare that every one of the hungry children deserve to starve. Parents must be at fault for providing a wholesome diet. They should talk to their children about drugs at a young age. Prospective parents ought to be asked to take parenting classes. The Downside Risk of Persuasive Essay 5 Paragraph Samples Topic sentences clearly state the function of the paragraph. It is crucial to know every one of the five kinds of papers before settling on the sentence and paragraph structure. Examples might also be included in every one of the body paragraphs to additional support and clarify your principal points. Read these paragraphs. The introductory paragraph is perhaps the most significant paragraph in the essay since it's the very first and possibly last opportunity to generate an effect on the reader. No matter whether you would like to understand how to compose a three paragraph essay of 5 paragraph paper, an introduction stays the same. However many paragraphs you write, you will require an introduction. Be certain to note the way that it works here by rereading the introduction to view how it's repeated here. The Death of Persuasive Essay 5 Paragraph Samples Before discussing the conclusion, it's essential to take a look at the manner body paragraphs are built. Each body paragraph should concentrate on a single argument, called the major point. Inside my opinion, life may exist on other planets, but we're not likely to find it quite soon. The body is broken up into different paragraphs based on the should lay out all of the support for the primary point. To offer you a remedy on the best way to compose an impressive college essay, here are a couple ideas you may wish to consider. Then you're interested in figuring out how to compose persuasive paper. Essay on india the biggest democracy. Well, it's not that easy to select the greatest persuasive essay topics from a pool of great suggestions. What Has to be Done About Persuasive Essay 5 Paragraph Samples Before It's Too Late College life includes writing essays and application letters whether you're in the business of company or literature. Writing skills in college isn't restricted to essays. To compose a strong argumentative essay, students should start by familiarizing themselves with a number of the common, and frequently conflicting, positions on the research topic so they can write an educated paper. They should be careful about posting on social media. Arguments always occur in a particular context. Understanding how to compose a strong argumentative paper can help you advance your very own argumentative th inking. Essay about someone who you hate. Becoming in a position to compose a strong argument will allow you to succeed in society. Up in Arms About Persuasive Essay 5 Paragraph Samples? Persuasive writing can be challenging, particularly when you're made to face with a close-minded audience. An argumentative persuasive essay can be hard to write whenever you don't have a strong grasp of the way to present your data. Most academic essay topics usually ask you to select a side in an argument or maybe to defend a specific side against criticism. Taking into account that lots of persuasive essays concern controversial topics, before writing, you might want to sit down and think of what your opinion on the topic actually is. There are several kinds of essays, it isn't hard to get rid of an eye on all your writing assignments. At our essay service, they are always delivered in a short time. Persuasive essays share a good deal of resemblance with argumentative essays. Though they are written from the perspective of the audience but to write qualitative content students should refer to a variety of resources. The value of research in persuasive writing may not be overstated. For instance, if you're writing about this issue about elite athletes, you could argue that Michael Jordan is an elite athlete on account of the skills he has. Since 21st-century technology is developing at a quick pace, a growing number of technological innovations have to get implemented virtually every year. Locate all potential advice on your research question. Persuasive Essay 5 Paragraph Samples and Persuasive Essay 5 Paragraph Samples - The Perfect Combination The introductory paragraph involves a paraphrase of somethin g said by a renowned person so as to find the reader's interest. This essay is directed at giving out the advantages and the need of legalizing the usage of marijuana. Just be certain that it is something which you require, not just something which you desire in the brief term. Another downside to E-textbooks is they cannot be resold, and a few textbooks expire after a specific quantity of time. Argumentative essays look at an idea or a problem and present each side when building a case for a single side particularly. A survival program should grow to be a must-have for each and every family in the event of natural disasters. If life on other planets exists, it might be completely different from that which we are utilized to not just in form, but in fundamental principles too. Odysseus also lacks the section of the hero profile which includes having a great heart.

Research Paper Proposal - Video Game Topics

Research Paper Proposal - Video Game TopicsDoing a thesis for your dissertation research paper is not something new, but using a video game topic to tackle is new and very exciting. The biggest benefits for doing this is that you will be exposed to a broader range of different subjects and areas of study, as well as the ability to expand your learning and knowledge base on those topics, through reading and videos. After reading this article, you will know exactly how to create a video game topics proposal that is interesting and different from all of the other existing ones.The first thing that you need to do when you are setting up a research paper about a video game topic is to write down all of the needed information in a logical way. The best thing that you can do before you actually start writing is to have a list of questions, or questions that you want answered during the writing process.You need to know what type of information that you are going to need so that you can write down some common sense steps of attack and ideas when it comes to writing a proposal. Your research paper proposal will involve several components such as a description of the main points of the thesis, the funding sources, and the dates you intend to propose the project. These are a few points that are very important to keep in mind when you are writing.There are many research papers and dissertations that are centered around a single important research topic. But, you may find that there are many different aspects to this topic and that a thesis is not going to be the only thing you can write about. A thesis is usually the most expensive one, as it includes every paper that is written on this topic, so it is best to research what other sources and methods may be more useful to you and your purpose for writing the research paper.The great thing about writing a research paper about video games is that there are many different forms and aspects of this topic that can be explored. Kn owing how to approach these other areas of the video game industry can be very helpful when it comes to writing your own proposal.If you plan on creating a research paper about a specific genre or type of video game then you may want to follow one of the examples that exist. The easiest way to think about this is to think about movies and book writing. While researching different types of writing, you will come across many of the same formulas or categories that are used when writing a research paper on video games.For example, if you are trying to research a game where the main character plays a guitar, or is involved in a rock band, then you will most likely want to write a research paper about video games as a whole. This will be the easiest to do as all of the basic elements and information will already be in place, from the research about genres of games to the topics of the research paper itself.Just by following a few simple guidelines, you can create a unique and interesting research paper proposal. The benefit is that this is the type of project that can go off on many different directions. By including video game topics, it can expand your knowledge base and give you a chance to delve into even more subject matter if you like.

Organizational Research Paper Topics

Organizational Research Paper TopicsOrganizational research papers are one of the best topics for an undergraduate or graduate student. It is important to make certain that your research paper has high quality and relevance to the topic of the course you are taking. Below is a simple overview of some of the more common organizational research paper topics and what they have to offer you.Social Issues and Ideas - This is a huge topic with a lot of discussion and debate taking place. The result of which may be important if you want to become more knowledgeable in a given field. This would require more research time than other topics, so you should make sure that you can devote some time on this topic.The topic of popular social issues and ideas might be something that applies to your own field. It could be how to handle conflicts, the social problems of youth, the effectiveness of different methods of treatment, the cultural impact of religion, and so on. Understanding these ideas and determining how they will influence you in your research area will give you a greater appreciation for how these topics affect the lives of others.Society and Politics - This can be one of the most important research papers for most universities as it gives them an opportunity to be able to understand the attitudes and views of the society. Since so many people are involved in many aspects of society, it is important to be able to understand the political views of these people. As a result, most of these can be quite important.They can go a certain way but for the most part it depends on the individuals. You will need to understand how these groups of people see their society and how they would treat different groups of people. You will need to be able to take on a more objective perspective of the subject matter and analyze this objectively so that you know how to represent it accurately and effectively to your readers.How the World Situation is Affecting Your Life - This is anothe r popular research paper that takes the topic of politics and the world situation into consideration. Since so many issues come up in daily life and often the future of the world hangs in the balance, there is a tendency to look at different options as to how to handle different situations.These are just a few of the most popular organizational research papers that are taken seriously by most colleges and universities. Most of these have to do with organizational behavior and leadership. It is important to recognize that for all of these topics there are many different perspectives to choose from and study them both objectively and to the point.

Writing an Argumentative Essay For Two Articles

Writing an Argumentative Essay For Two ArticlesA sample argumentative essay for two compared articles can be the ideal source of inspiration and help for you as a student or an author. The format of the sample essay is very popular among the scholars and writers and the same can be used for any of your writing assignments, which need to be written on a particular subject.Writing a review of a book or a newspaper on the other hand is a rather simple task. However, while you are dealing with a subject that you have not discussed before, it is important that you remain absolutely fearless and do not let your ego get in the way of your writing. The topic can be one that you are quite familiar with and have also researched on, but one that is quite new to you.The first thing that you need to do is prepare the essay for two compared articles. This includes gathering the relevant facts from each article to ensure that you completely understand the argument. After this, you need to have a ro ugh draft of your essay ready so that you can add various points to the essay that will work to persuade your reader to read your essay.The reason why you need to prepare a rough draft of your essay for two articles is so that you can add or omit any facts or comments that you think will help the reader more. With the facts and figures already gathered, you will not have to worry about the exact data that you will have to include in your essay. All you will need to do is make sure that you do not forget any fact or you may end up getting the facts mixed up with the points that you have already made.The next thing that you need to do is to determine how long your essay will be. This will help you determine how many sections you will need to write. You will then need to take into consideration the length of each section so that you know how many sentences you need to write.One thing that you need to take into consideration while writing an argumentative essay for two articles is to ma ke sure that you do not confuse your readers. Remember that you are writing about two different things, which need to be differentiated. If you do not make sure that you keep the differences clear from the start, it is going to be difficult for your readers to comprehend what you are trying to say.As well as making sure that you keep the differences clear, you also need to consider whether or not your essay is focused on a particular point or if it has a broader scope. For example, if you are writing an essay on a particular topic, you need to be sure that you discuss the main concepts or ideas that you have covered.Another thing that you need to keep in mind when writing a sample argumentative essay for two articles is to make sure that you are able to connect the ideas and facts that you have gathered together. This is because there are certain aspects that you will need to cover for each article that needs to be comprehensible to the reader, such as the central thesis or idea.

Prescription Drug Abuse free essay sample

Prescription drug abuse has become an epidemic in the United States especially among the youth of our country. The Partnership for a Drug Free America says that 2,500 teens a day abuse prescription drugs. Abuse of these narcotics can lead to serious mental and physical consequences. Why is this such a problem, what can we do to solve it, and how is it affecting our social lives? First we must explore what prescription drugs are being abused. The most popular abused drugs fall into three categories. Depressants of the central nervous system typically used to anxiety or sleep disorders. Stimulant used to treat such disorders as ADHD and ADD and the most commonly abused are opiates used to treat pain. Opiates attach to receptors in the brain to block pain when abused they create euphoric feeling. When taken properly they are used to treat many different types of pain including pain in teeth, skeletal system, skin, internal organs of the body. We will write a custom essay sample on Prescription Drug Abuse or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When used in high doses opiates can also relieve pain cause with certain types of cancer. The most commonly abused opiates are Hydrocodone, Oxycotin, Fentanyl, and Morphine. These substances are taken snorted, smoked and sometimes even injected to give a high close to heroine. Heroine is made from the opiate plant so these pain killers are basically synthetic heroine. Fentanyl happens to be 600 times more powerful then heroine. By the end of the 19th century nearly one million Americans were addicted to opiates (Drugs and Society p. 250). In 1914 when the Harrison Narcotic Act was passed the average opiate addict was a middle age, southern, white woman who functioned well and was adjusted to her role as a wife and a mother. She bought Opium or Morphine legally by mail order from Sears and Roebuck or at the local store, used it orally and caused very few problems. A number of physicians were addicted as well. One of the best known Morphine addicts was William Holsted a founder of the John Hopkins Medical School (drugs and society p254- 255). Continues use of the drugs can lead to high tolerance and addiction. One of the worst physical side effects of opiate addiction has to be withdrawals. After extended use of the opiates your body becomes physically dependant on the drugs and stopping the use of the drug or not taking anything leads to physical withdrawals symptoms include sweats, painful stomach cramps associated with diarrhea, nausea, insomnia, headaches, muscle aches, flu like symptoms, runny nose, restlessness and sometimes seizures. Most of these symptoms are not deadly but make the person extremely uncomfortable. This is what makes people want to pick up and use again. Abuse of prescription drugs can help a person feel as they are escaping from reality. Problems in your social, work or love life, stress and loneliness can lead to self medicating for therapeutic reasons. This addiction does not single anyone out everyone can be at risk for this. Many of the people I know who are addicted to opiates were prescribed them and became addicted. When the prescriptions were no longer getting filled these people began buying the drugs on the street and eventually because of the high price of the pills unfortunately they then look to heroine for a cheaper, similar high. It is rather unfortunate that I have such a close experience with this as I was once highly addicted my self. I saw my life begin to spiral downward before mine and my family’s eyes. It started with a serious surgery that an ex boyfriend had. I had Experimenting with drugs in high school as many of us have. When he asked if I wanted some of his pain meds I thought why not? I figured it was like smoking weed or drinking how wrong I had been. I loved how careless I felt and how nothing seemed to matter when I was on these drugs. My addiction began slowly short on money but still working and functioning. I stopped showing up for work because I was either to messed up too go or could not get a fix and would be sick. After losing a good job that I had worked hard at for almost 5 years I began a tragic downward spiral that happened faster than anyone could have ever imagined. I began disappearing for days at a time leaving my parents sick with worry. Nothing else mattered but the high I became emotionless and numb. Unfortunately what happened was tragic but has made me the person I am today. I personally feel that I would have never become addicted to these substances if I had been better educated. I had experimented with drugs as a young adult but nothing had grabbed me and took my life as these painkillers had. Had I known what I was getting my self into I know I would have never let this happen. I am fortunate I was able to walk away from my addiction with some pride as I learned in my recovery not to many people have been that lucky. I had never been in trouble and thankfully had not hurt anyone to terrible to be left all alone. I have a good amount of clean time but continue in my recovery I attend meetings weekly and keep in my mind the sad statistics and reality of what can happen to recovering addicts. This is something that I will struggle with probably for the rest of my life. Although I am no longer an addict I am still a recovering addict and as the Alcoholics Anonymous and Narcotics Anonymous books say every day clean is one day closer to using. That is just my personal experience with prescription drug abuse. In an article retrieved through EBSCO host about pharmacists who abuse prescription drugs found ties between the abuse and professional malfeasance such as employee theft, violations of ascribed professional responsibility, diminished patient care due to impairment and host of other ethical considerations. These conditions do not readily apply to a non pharmacist use of prescription drugs, nor does it apply to a pharmacist’s use of street drugs, alcohol, or other mind altering substances (Social Factors Associated with Pharmacists Unauthorized Use of Mind-Altering Prescription Drugs p2 paragraph 3). How ever I think that this relates to anyone using prescription drugs trying to maintain a professional job. People who are addicted to prescription drugs tend to be irritable especially when coming down off the pills. This can lead to problems with family, loss of relationships and friends due to a poor attitude. Some other mental symptoms include depression, rage, constant fatigue, anxiety, lack of concentration, and psychosis. Addiction can also affect your morals. People who would never steal before find themselves stealing from people they love even to get money or possibly taking pain pills from someone else who could possibly be in great deal of pain and need those pills. When you are addicted to a substance especially one that your body is physically dependant on you tend to plan your whole day around your addiction. Everything in your life will begin to revolve around the drug. This can affect your job and social life. You show up late to work or miss days because of constant fatigue or staying up late or being sick from not having the drug. You stop paying your bills to support your ever growing drug habit. You begin to loose interest in the people places and things you once loved the drug becomes your whole life. Why is this a problem in our country? I feel a lot of this has to do with drug education in this country. We use a program called D. A. R. E (drug abuse resistance education) in which 5th grade students are taught by a police officer about drugs. I don’t know too many 5th graders who are into drugs or exposed to them or even curious at that age. A young member of cocaine anonymous can barely recall his formal drug education he calls the police officer some what of a â€Å"Dudley-Do-Right† who made several visits to his school warning of the dangers posed but illicit substances although he agrees at that age drugs were best avoided he recalls no further lesson and by his late teens was addicted to crack cocaine and methamphetamine (In America Lessons Learned p 1 paragraph 1). Most attempts to reduce drug demand in America are aimed at 11-14 year olds. Children need to begin there drug education at this age and needs to continue on to young adulthood when the pressure to use drugs are around. Also I think that real addicts need to come in and talk to the students. Not just your average junkie on the street but the functioning addicted who works a job and some what keeps their life together minus drug addiction. They need people who have worked the system and beat their addiction to tell the horror stories of what happened to them first before they realized they needed and wanted help. In a research experiment on peer vs. adult led drug education familiar trainers had been received as slightly more effective score then unfamiliar trainers. Our youth needs to know the dangers of using drug especially prescription drugs. As a recovering addict I struggle with the issues that I feel led to my addiction. When I asked myself what I knew about the drugs before I started taking them that if I had known what I was taking, that these pills were extremely physically and mentally addicting. Figuring the pills were safe and it was a harmless buzz because doctors prescribe it to people on a daily basis. Had I known the dangers I would have never let them as comfortably into my life as I had. I never would have thought that by 22 years old I would be a recovering addict trying to plan a life around meetings and treatments vital to recovery. Prescription drug abuse is a major problem in our country its physical and mental affects can be extremely damaging to the person using them. I think with better education on drugs this is a problem that could be solved. References The Loss of Michael Jackson: an Important Time to Talk to Your Kids about Rx Abuse (N. D. ) Retrieved November 11, 2009 from www. DrugFree. Org Hanson, G. Venturelli, P. and Fleckenstein, A (2006). Drugs and Society, Ninth Edition. Sudbury, MA: JB Publishers In America, lessons learned (2009 March 7) Economist. Retrieved November 11 2009 from academic premier data base. Hollinger, R. Dabney, D. (2002). Social Factors Associated with Pharmacists Unauthorized use of Mind Altering Prescription Medications. Journal of Drug Issues Retrieved August 1 2009 from academic premier data base St. Pierre, T. , Kaltreider, D. (1997). Strategies for involving parents of high-risk youth in drug prevention: A three-year longitudinal study in boys girls clubs. Journal of Community Psychology,  25(5), 473-485. Retrieved November 11 2009 from academic premier data base

As Well As Does Not Mean And

As Well As Does Not Mean And â€Å"As Well As† Does Not Mean â€Å"And† â€Å"As Well As† Does Not Mean â€Å"And† By Maeve Maddox A reader asks, Will you please comment on the use of â€Å"as well as† as used below: â€Å"Deng Xiaoping made a significant contribution with his theoretical courage of Marxism,  matter-of-fact attitude, rich experience, as well as his foresight and sagacity.† â€Å"As well as† doesn’t seem to me to be equivalent to â€Å"and.† According to Merriam-Webster, â€Å"as well as† is equivalent to and: as well as conjunction: and in addition, and. According to The Chicago Manual of Style, however, it is not: Note that the phrase as well as is not equivalent to and. WRONG: The team fielded one Mazda, two Corvettes, three Bugattis, as well as a battered Plymouth Belvedere. RIGHT: The team fielded one Mazda, two Corvettes, and three Bugattis, as well as a battered Plymouth Belvedere.- 6.18 The phrase â€Å"as well as† and the single word and are not equivalents because and joins two elements of equal importance, but â€Å"as well as† places more emphasis on one of the elements. Compare: My dog and cat bring me things to throw. My cat and dog bring me things to throw. My cat, as well as my dog, brings me things to throw. In the first two sentences, no distinction is made between cat and dog. In the third sentence, an unequal emphasis is placed upon cat, suggesting that there is something notable about the action as it applies to the cat. This use of â€Å"as well as† is similar to the correlative â€Å"not onlybut also,† but the emphasis falls on the element that precedes â€Å"as well as.† Note: When â€Å"as well as† is mistakenly perceived to mean and, problems of agreement arise. Chicago addresses this in Paragraph 5.133: [The intervening â€Å"as well as†] seems to create a compound subject, and [a] modifying prepositional phrase may itself contain one or more plural objects. If the singular verb sounds awkward in such a sentence, it may be better to use the conjunction and instead: WRONG: The bride as well as her bridesmaids were dressed in mauve. RIGHT: The bride as well as her bridesmaids was dressed in mauve. BETTER: The bride and her bridesmaids were dressed in mauve. If no contrasting emphasis is intended, and is the better choice. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:The Yiddish Handbook: 40 Words You Should KnowThat vs. WhichUses of the Past Participle