Starwood Hotels & Resorts Worldwide Inc. and Starwood Media Centre Dissertation

Starwood Hotels & Resorts Worldwide Inc. and Starwood Media Centre (SMC). Hospitality Research Project - Dissertation Example Methodology 11 Research design 11 Methods 12 Primary data 13 Secondary data 13 Sample 14 8. Results 15 TEKGROUP Online Newsroom Survey Report 15 ACCENTURE NEWSROOM 17 Functionality 18 Ease of Use 18 User Engagement 18 Design 18 STARBUCKS NEWSROOM 19 Functionality 19 Ease of Use 19 User Engagement 19 Design 19 VOLKSWAGEN CANADA MEDIA ROOM 20 Functionality 20 Ease of Use 20 User Engagement 20 Design 20 9. Discussion 21 Links 22 Interactive Platform 22 Compact Outlook and Use of Small Fonts 23 10. Recommendations & Limitations 24 Website Functionality 24 Website Design 24 Website Content 25 QR Codes 25 Sign Up Function 25 Verification Process 26 11. Conclusion 26 12. Bibliography 28 APPENDIX 30 Appendix I – Conceptual Model 30 Appendix II – Interview 30 Executive Summary The world as we know it is never static, it changes with every passing second. This is solely because of the fast nature in which information moves across different interfaces. This is made possible primar ily because of the internet, providing within itself an opportunity to its users to access and distribute information at the click of a button. The world dwells and thrives on news and information, forming their ideas based on what they read and hear. This is why the website set up by the Starwood Hotels & Resorts Worldwide Inc. always needs to adequately represent the current state of affairs, noting to build the company’s image to the rest of the world. That is its primary purpose, acting like an online public relations forum, tasked with engaging the general public on different levels, all with a view to ensuring that the hotel chain maintains its stellar status while at the same time conducting its business at a maximum level of operations. This paper has sought to analyze the...This paper has sought to analyze the efficiency and expediency with which SMC has been set up and is being run as the premier website for Starwood Hotels & Resorts Worldwide Inc.The world as we kn ow it is never static, it changes with every passing second.This is solely because of the fast nature in which information moves across different interfaces. This is made possible primarily because of the internet, providing within itself an opportunity to its users to access and distribute information at the click of a button.The world dwells and thrives on news and information, forming their ideas based on what they read and hear. This is why the website set up by the Starwood Hotels & Resorts Worldwide Inc. always needs to adequately represent the current state of affairs, noting to build the company’s image to the rest of the world. That is its primary purpose, acting like an online public relations forum, tasked with engaging the general public on different levels, all with a view to ensuring that the hotel chain maintains its stellar status while at the same time conducting its business at a maximum level of operations.This paper has sought to analyze the efficiency and expediency with which SMC has been set up and is being run as the premier website for Starwood Hotels & Resorts Worldwide Inc. The ability of the website to represent the interests of the chain of hotels and resorts has been questioned with a view to determining whether the website fully performs its function as a one-stop destination for any user who intends to gather information on the hotel franchise.

Today's Architecture Essay Example | Topics and Well Written Essays - 500 words

Today's Architecture - Essay Example The working thesis for the research is that ethics and social responsibility are important for architects. The angle of the research will be finding the benefits and reasons for ethical and social responsibility for architects and the development of strategies that will be effective in meeting the ethical needs of student architects. A study of the ethical and social responsibility of architects is an important undertaking because of the influence of the design choices made by architects on communities, individuals, and the global community. Architecture as a profession spans a lot of issues and the choices made in the course of design has direct and indirect impacts on the air quality, land use, design of public spaces, functions of the buildings, allocation of resources, security and safety of the buildings designed to the current and future generations, and aesthetic delight, among other issues. Being an architecture study, I believe I will be in a good position to capture the main issues to be dealt with in the research. The primary audience includes architects, critics of the architecture profession, and readers of architecture journals, including the Architect’s Newspaper and Architect’s Journal, aimed at dealing with responsible architecture, and the general public (Shobow, March 12, 2014). The secondary audience includes fellow students and professor. The audience believes in the importance of having ethics and social responsibility by architects. Ethical guidelines are present for architects but not followed too much owing to the client requirements that take more precedence. From the research I have noted on the high insistence on having ethical guidelines and following them in the course of architecture to ensure the needs of the client, as well as those of the society, are represented in design (Chan, 2013). I need to